What to know about the company?
The more information you have about the company, the more common ground you will have with the interviewer for discussions of substance.
The following are some key pieces of information you should try to have when going for an interview.
What business is the company in?
What does the company sell?
What are the company’s values?
What recent major events have occurred in the industry?
Who are the key executives?
Any problems the company has overcome recently?
For larger companies it is easier to find this information in places such as the internet and annual reports and trade publications.
For smaller companies, ask the company to send you literature prior to the interview. Call friends or colleagues who may have information about the company.
