Management Bios
Relocation.com is the leading online consumer resource for moving services. The
company's mission is to help make the moving process easier, less challenging and
more cost effective before, during and after the move. Founded in 2000 as VanLines.com,
company founder Sharon (Ron) Asher later purchased Relocation.com, which now serves
as the umbrella for the company's Web properties.
With more than 40 million Americans moving each year, Relocation.com helps connect
these consumers with pre-screened, licensed professionals that can best service
their needs for local, national or international moves. Relocation.com helps consumers
gain confidence in their moving process by only partnering with qualified and licensed
companies that have proven quality standards for professionalism and customer service.
Once the decision to move has been made, consumers are faced with many decisions
and a daunting task list. This includes establishing new routines and forming new
buying habits, which ultimately leads them to consider new products and services.
Relocation.com offers comprehensive information, tools and resources to help consumers
compare, connect and learn about products and services from hundreds of relevant
providers.
Working with many leading moving and storage companies, Relocation.com connects
consumers with quality, professional companies who can service their upcoming move.
Relocation.com works to make sure consumers are educated about the moving process
through providing access to free moving quotes and offering essential information
on how to have the smoothest, least stressful moving experience possible.
By delivering a high volume of ready-to-purchase consumers to service professionals,
Relocation.com has become one of the most efficient sales and marketing channels
for leading moving, auto transport and storage companies across the U.S. With 80
percent of consumers using the Internet as their first place to search for moving
information*, Relocation.com is a leader in accelerating the dramatic change in
how consumers connect with local businesses and service professionals through the
power of the Internet.
Management Biographies
Ron Asher
Chairman and Founder
As the Company's Founder and Chairman,
Sharon (Ron) Asher has built Relocation.com from his
initial concept and vision into the Internet's largest marketplace connecting consumers
who are moving with quality moving and storage professionals. From the original
website that Ron created, www.VanLines.com to later additions such as USRealEstate.com,
InternationalMovers.com, NationalMortgage.com, CarMovers.com, TopMovingCompanies.com
and QuotesAtHome.com, Asher has used his online marketing creativity and technological
expertise to build a large consumer audience and a high level of visibility for
Relocation.com's network of websites while creating a product and service offering
that delivers true value to the moving and storage industry.
As the former owner of his own moving business in Westchester, New York, Asher understood
how moving companies could deliver a high level of service to consumers, and he
sought to bring this service quality to consumers across the Internet. Asher soon
realized the largely untapped potential that the Internet could bring to the moving
industry, and launched VanLines.com in 2000. Asher spent the next several years
aggressively expanding the business, capturing ancillary industry categories and
building out new websites in related categories and developing an innovative search
engine optimization strategy to generate and cultivate a large consumer audience
and valuable leads for Relocation.com advertisers. Asher has subsequently attracted
a deep and experienced management team to help take Relocation.com to its next level
of growth and success. The result of these efforts is the most successful network
of moving-related vertical Web sites in existence today, and Asher remains deeply
involved in developing the company's strategy and vision.
The combination of personally moving a nearly a dozen times and being involved in
the moving industry for several years, Asher has experienced plenty of moving challenges.
His favorite customer request? Someone once asked him to transport a large aquarium
with fish and water still in it.
Bill Sheehan
Chief Operating Officer
Bill Sheehan oversees multiple departments at Relocation.com as
chief operating officer, including interactive technology, product
... management, account management,
finance and human resources. He leads Relocation.com's continuing efforts to identify
and implement advanced tools and streamlined procedures so that the company's customers
can grow their businesses quickly and efficiently. In addition, Sheehan manages
all customer service operations, supervising a team of account managers and ensuring
quality customer relations and retention.
Prior to Relocation.com, Sheehan spent seven years at Kraft Foods, holding senior
management positions in various areas including operations, quality assurance, research
and development, and human resources for brands including Oreo, Chips Ahoy, Planters,
Snackwells and Oscar Mayer. He also worked on new product launches for brands such
as Life Savers and Ritz. Most recently, he was a senior director in the Nabisco
division, responsible for food service operations worldwide.
Before Kraft, Sheehan was a production manager at Dawn Farm Foods, one of Ireland's
largest privately owned agri-businesses. There, Sheehan was responsible for managing
the production facility's day-to-day operations, and was instrumental in helping
the company acquire ISO 9000 standards accreditation for quality management.
Sheehan earned a bachelor's degree in microbiology and a master's degree in quality
assurance at National University of Ireland, Galway.
Sheehan has moved almost 20 times in his lifetime - including one life-changing
move in 1998, where he packed all his belongings into two suitcases and left his
native Ireland to pursue new opportunities in the United States.
Steven Denker
Vice President, Business Development and Ad Sales
Steven Denker is Relocation.com's vice president, business development
and ad sales. Denker is responsible for negotiating and
... managing the company's current and new strategic relationships
with leading real estate, apartment and other major Web sites. Additionally, he
leads Relocation.com's growing online media sales efforts, working closely with
both agencies and advertisers who seek to reach the fast growing consumer audience
at Relocation.com and across the company's other online properties.
Prior to joining Relocation.com, Denker was director of sales and partnerships for
Primedia Inc.'s Consumer Source division. There he was responsible for developing
targeted marketing strategies by creating relevant advertising and content partnerships
across eight web properties and 112 print publications for one of the largest apartment
and real estate media companies. Previous experience includes various marketing
and program management positions at both The Coca-Cola Company and ARAMARK Corporation's
Sports and Entertainment Division.
Denker holds a B.B.A. degree from Hofstra University and completed a mid-management
certificate program from Georgia Tech's Dupree College of Management.
Denker considers Atlanta, Philadelphia and Bay St. Louis, Mississippi home. An extensive
U.S. traveler and baseball fan, Denker has visited 45 states and more than a dozen
major league ball parks. He recommends an early spring game at Turner Field in Atlanta
or a mid-summer afternoon at Wrigley Field in Chicago. He would move quickly to
join a Philadelphia championship celebration down Broad Street, which hasn't happened
in 25 years.
Tim Johnson
Managing Editor
As managing editor, Tim Johnson spearheads Relocation.com's content development
efforts. He is responsible for the day-to-day
... editorial and creative operations of Relocation.com
as well as the company's other online properties, and oversees the planning, development
and implementation of new content and website features. Johnson helps ensure that
Relocation.com is delivering unique, relevant and compelling information and tools
to help consumers before, during and after their move. He also manages the site's
growing network of subject matter experts, freelance writers and contributors.
Prior to Relocation.com, Johnson was co-executive editor at TheStreet.com, a leading
network of Web sites covering the financial markets, economic and industry trends,
and investment and financial planning. While at TheStreet.com, Johnson managed an
11 person internal and external editorial team and oversaw all editorial products,
which included the Web sites as well as almost a dozen e-newsletters. Johnson also
worked alongside senior management to define and build new products and services
to enhance TheStreet.com's offerings, including the Street Insight, RealMoney Silver
and numerous e-newsletters. Johnson was also a key member of the major site relaunch
of TheStreet.com's flagship website.
A native Minnesotan, Johnson spent several years as a reporter and editor in the
Gopher State, including positions at CityBusiness in Minneapolis, Minn., and the
Granite Falls Advocate-Tribune in Northfield, Minn. He earned a bachelor's degree
in history from Gustavus Adolphus College in St. Peter, Minn.
Until getting a wife and two kids (not at the same time), Johnson's moving claim
to fame had been his ability to move all his belongings in the back of a Mazda.
Sam S. Rosen, ESQ.
General Counsel
Sam Rosen is responsible for Relocation.com's legal affairs. His
wealth of expertise in the areas of corporate and commercial law,
... Internet and intellectual
property and litigation and alternative dispute resolution help support Relocation.com's
aggressive growth strategy.
Prior to joining Relocation.com, Rosen was a senior attorney with Shiboleth, Yisraeli,
Roberts & Zisman LLP in New York. Prior to that, Rosen ran a private law practice
and served as in-house counsel at Everad Inc., an Internet corporation that introduced
a unique solution for legal download of content while preserving authors' rights.
Previously, Rosen held a senior compliance auditor position with PricewaterhouseCoopers
where he managed royalty audits on behalf of multi-platinum recording artists, publishers
and merchandisers at major record companies such as Sony, BMG and Universal.
Rosen holds a JD cum laude from New York Law School (Journal of International and
Comparative Law), and a BBA cum laude in accounting from Hofstra University. He
is admitted to practice in the state and federal courts of New York, New Jersey
and in the U.S Supreme Court.
Through Rosen has moved multiple times within New York City and its suburbs, his
defining move took place some 20 years ago when he left a promising international
music career to further his formal education in the United States.
Ross A. Mehlman
System Architect/Team Leader
As technical team leader, Ross Mehlman is the chief technology architect for Relocation.com's
front- and back-end web and database
...
applications. Mehlman's efforts are focused on providing
As technical team leader, Ross Mehlman is the chief technology architect for Relocation.com's front- and back-end web and database applications. Mehlman's efforts are focused on providing Relocation.com customers with state-of-the-art data delivery, campaign management and reporting tools. Mehlman also works closely to ensure that Relocation.com's consumer facing applications deliver information, functionality and services that meet the highest current Internet standards.
An expert in Microsoft technologies, .Net applications, database management and numerous programming languages, Mehlman leverages this expertise to continue to expand Relocation.com's technology platform to be scalable, flexible and feature-rich to support current and future business growth.
Before Relocation.com, Mehlman served as a technology consultant at Murdock Mendelsohn Co. in Nashville, TN. He also worked as a senior application developer at JBHanauer & Co and as a web developer at SheTV, a Japanese television channel. He also worked as a web developer at Datanomics, working with their customer, Lucent Technologies.
After earning a bachelor's degree in Economics from Kenyon College in Ohio, Mehlman pursued a graduate degree in sports management at the University of Tennessee. His first big move after graduate school was to the Detroit area to work for the Detroit Tigers baseball team.
Mehlman claims to know a bit about moving due to a nomadic lifestyle in his early 20's. At one point he had lived in four states over a three year period. "I've had both good moves and bad," says Mehlman. "I understand the importance of simplifying the process."
Danny Hoz
Product Manager
In his role as product manager at Relocation.com, Danny Hoz oversees the day-to-day
planning, project management and
... implementation of key product and features for both consumer-facing
and customer facing products. He is responsible for identifying the internal and
external resources to delivery high performance applications on time and on budget.
Hoz also leads the Company's search engine and traffic analysis and monitors key
website metrics using our state of the art reporting and analytical tools.
Before joining the Relocation.com team, Hoz worked at SAP as a project/product manager.
While there, he managed and coordinated project lifecycles from definition to development
and rollout within the SAP Developer Network Solution Management team. He also supervised
monthly deployment cycles and any outsourcing to third-party companies. In earlier
roles with the company, Hoz was a quality assurance consultant for new product features
and worked on the development and execution of functional test projects.
A cum laude graduate of the Interdisciplinary Center, Efi Arazi School of Computer
Science in Herzlliya, Israel, Hoz holds a bachelor's degree in computer science.
Hoz moved to the U.S. to join the Relocation.com team. The intercontinental jump
was far less daunting for Hoz than it would be for most. He enjoys taking big leaps
and spends his free time working as a skydiving instructor.