Management Bios
Relocation.com is the leading online consumer resource for moving services. The company's mission is to help make the moving process easier, less challenging and more cost effective before, during and after the move. Founded in 2000 as VanLines.com, company founder Sharon (Ron) Asher later purchased Relocation.com, which now serves as the umbrella for the company's Web properties.
With more than 40 million Americans moving each year, Relocation.com helps connect these consumers with pre-screened, licensed professionals that can best service their needs for local, national or international moves. Relocation.com helps consumers gain confidence in their moving process by only partnering with qualified and licensed companies that have proven quality standards for professionalism and customer service. Once the decision to move has been made, consumers are faced with many decisions and a daunting task list. This includes establishing new routines and forming new buying habits, which ultimately leads them to consider new products and services. Relocation.com offers comprehensive information, tools and resources to help consumers compare, connect and learn about products and services from hundreds of relevant providers.
Working with many leading moving and storage companies, Relocation.com connects consumers with quality, professional companies who can service their upcoming move. Relocation.com works to make sure consumers are educated about the moving process through providing access to free moving quotes and offering essential information on how to have the smoothest, least stressful moving experience possible.
By delivering a high volume of ready-to-purchase consumers to service professionals, Relocation.com has become one of the most efficient sales and marketing channels for leading moving, auto transport and storage companies across the U.S. With 80 percent of consumers using the Internet as their first place to search for moving information*, Relocation.com is a leader in accelerating the dramatic change in how consumers connect with local businesses and service professionals through the power of the Internet.
Management Biographies
Ron Asher
Chairman and Founder
As the Company's Founder and Chairman,
Sharon (Ron) Asher has built Relocation.com from his initial concept and vision into the Internet's largest marketplace connecting consumers who are moving with quality moving and storage professionals. From the original website that Ron created, www.VanLines.com to later additions such as USRealEstate.com, InternationalMovers.com, NationalMortgage.com, CarMovers.com, TopMovingCompanies.com and QuotesAtHome.com, Asher has used his online marketing creativity and technological expertise to build a large consumer audience and a high level of visibility for Relocation.com's network of websites while creating a product and service offering that delivers true value to the moving and storage industry.
As the former owner of his own moving business in Westchester, New York, Asher understood how moving companies could deliver a high level of service to consumers, and he sought to bring this service quality to consumers across the Internet. Asher soon realized the largely untapped potential that the Internet could bring to the moving industry, and launched VanLines.com in 2000. Asher spent the next several years aggressively expanding the business, capturing ancillary industry categories and building out new websites in related categories and developing an innovative search engine optimization strategy to generate and cultivate a large consumer audience and valuable leads for Relocation.com advertisers. Asher has subsequently attracted a deep and experienced management team to help take Relocation.com to its next level of growth and success. The result of these efforts is the most successful network of moving-related vertical Web sites in existence today, and Asher remains deeply involved in developing the company's strategy and vision.
The combination of personally moving a nearly a dozen times and being involved in the moving industry for several years, Asher has experienced plenty of moving challenges. His favorite customer request? Someone once asked him to transport a large aquarium with fish and water still in it.
Bill Sheehan
Chief Operating Officer
Bill Sheehan oversees multiple departments at Relocation.com as chief operating officer, including interactive technology, product
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management, account management,
finance and human resources. He leads Relocation.com's continuing efforts to identify
and implement advanced tools and streamlined procedures so that the company's customers
can grow their businesses quickly and efficiently. In addition, Sheehan manages
all customer service operations, supervising a team of account managers and ensuring
quality customer relations and retention.
Prior to Relocation.com, Sheehan spent seven years at Kraft Foods, holding senior management positions in various areas including operations, quality assurance, research and development, and human resources for brands including Oreo, Chips Ahoy, Planters, Snackwells and Oscar Mayer. He also worked on new product launches for brands such as Life Savers and Ritz. Most recently, he was a senior director in the Nabisco division, responsible for food service operations worldwide.
Before Kraft, Sheehan was a production manager at Dawn Farm Foods, one of Ireland's largest privately owned agri-businesses. There, Sheehan was responsible for managing the production facility's day-to-day operations, and was instrumental in helping the company acquire ISO 9000 standards accreditation for quality management.
Sheehan earned a bachelor's degree in microbiology and a master's degree in quality assurance at National University of Ireland, Galway.
Sheehan has moved almost 20 times in his lifetime - including one life-changing move in 1998, where he packed all his belongings into two suitcases and left his native Ireland to pursue new opportunities in the United States.
Danny Hoz
Product Manager
In his role as product manager at Relocation.com, Danny Hoz oversees the day-to-day planning, project management and
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implementation of key product and features for both consumer-facing and customer facing products. He is responsible for identifying the internal and external resources to delivery high performance applications on time and on budget. Hoz also leads the Company's search engine and traffic analysis and monitors key website metrics using our state of the art reporting and analytical tools.
Before joining the Relocation.com team, Hoz worked at SAP as a project/product manager. While there, he managed and coordinated project lifecycles from definition to development and rollout within the SAP Developer Network Solution Management team. He also supervised monthly deployment cycles and any outsourcing to third-party companies. In earlier roles with the company, Hoz was a quality assurance consultant for new product features and worked on the development and execution of functional test projects.
A cum laude graduate of the Interdisciplinary Center, Efi Arazi School of Computer Science in Herzlliya, Israel, Hoz holds a bachelor's degree in computer science.
Hoz moved to the U.S. to join the Relocation.com team. The intercontinental jump was far less daunting for Hoz than it would be for most. He enjoys taking big leaps and spends his free time working as a skydiving instructor.
Kelly Barbieri
Managing Editor
As online managing editor of Relocation.com, Kelly Ann Barbieri manages the day-to-day operations of all content and images across all
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websites, as well as the planning, development and creation of new content. She also tracks usage and conducts trend analysis in order to guide content and programming offerings; partners with the marketing, sales and IT teams to conceptualize and launch new content features; and provides strategic input on content development and programming opportunities, including third-party acquisition and licensing of content.
Prior to Relocation.com, Barbieri spent 15 years managing editorial for print publications and running her own website, kellyannbarbieri.com. In addition to managing editorial, she has worked as a writer and photographer for the last 20 years, covering everything from the reopening of New York's Modern Museum of Art after an $858 million renovation to the 100th year anniversary of the Barnstable County Fair in Massachusetts.
A graduate of Queens College, Barbieri holds a bachelor's degree in English literature.
Barbieri has moved many times in her life, including a childhood move from New York to London and back again in the span of three years. She currently resides in Brooklyn.
Steven Denker
Vice President, Business Development and Ad Sales
Steven Denker is Relocation.com's vice president, business development
and ad sales. Denker is responsible for negotiating and
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managing the company's current and new strategic relationships
with leading real estate, apartment and other major Web sites. Additionally, he
leads Relocation.com's growing online media sales efforts, working closely with
both agencies and advertisers who seek to reach the fast growing consumer audience
at Relocation.com and across the company's other online properties.
Prior to joining Relocation.com, Denker was director of sales and partnerships for Primedia Inc.'s Consumer Source division. There he was responsible for developing targeted marketing strategies by creating relevant advertising and content partnerships across eight web properties and 112 print publications for one of the largest apartment and real estate media companies. Previous experience includes various marketing and program management positions at both The Coca-Cola Company and ARAMARK Corporation's Sports and Entertainment Division.
Denker holds a B.B.A. degree from Hofstra University and completed a mid-management certificate program from Georgia Tech's Dupree College of Management.
Denker considers Atlanta, Philadelphia and Bay St. Louis, Mississippi home. An extensive U.S. traveler and baseball fan, Denker has visited 45 states and more than a dozen major league ball parks. He recommends an early spring game at Turner Field in Atlanta or a mid-summer afternoon at Wrigley Field in Chicago. He would move quickly to join a Philadelphia championship celebration down Broad Street, which hasn't happened in 25 years.
Ross A. Mehlman
System Architect/Team Leader
As technical team leader, Ross Mehlman is the chief technology architect for Relocation.com's
front- and back-end web and database
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applications. Mehlman's efforts are focused on providing Relocation.com customers with state-of-the-art data delivery, campaign management and reporting tools. Mehlman also works closely to ensure that Relocation.com's consumer facing applications deliver information, functionality and services that meet the highest current Internet standards.
An expert in Microsoft technologies, .Net applications, database management and numerous programming languages, Mehlman leverages this expertise to continue to expand Relocation.com's technology platform to be scalable, flexible and feature-rich to support current and future business growth.
Before Relocation.com, Mehlman served as a technology consultant at Murdock Mendelsohn Co. in Nashville, TN. He also worked as a senior application developer at JBHanauer & Co and as a web developer at SheTV, a Japanese television channel. He also worked as a web developer at Datanomics, working with their customer, Lucent Technologies.
After earning a bachelor's degree in Economics from Kenyon College in Ohio, Mehlman pursued a graduate degree in sports management at the University of Tennessee. His first big move after graduate school was to the Detroit area to work for the Detroit Tigers baseball team.
Mehlman claims to know a bit about moving due to a nomadic lifestyle in his early 20's. At one point he had lived in four states over a three year period. "I've had both good moves and bad," says Mehlman. "I understand the importance of simplifying the process."